Mountain Top Treats公司将利用蒙大拿品牌的优势。就我个人而言，我在蒙大拿长大，了解这个地区，当地人喜欢当地生产的任何东西。“认识你的农民”的想法意义重大，社区非常支持小企业。考虑到这一点，将商店标为当地的“蒙大拿制造”不仅会对当地人有很大的吸引力，还会吸引游客的注意。在农贸市场卖零食和参与社区活动将是主要目标，特别是在哥伦比亚瀑布地区，社区意识是很重要的。对于这种特殊类型的企业来说，最重要的发展计划就是配方。所有产品都将使用当地的天然原料以简单而美味的方式手工制作。甜点将从基本口味开始，随着季节的变化增加额外的特色。所有的甜点产品看起来都和它们的味道一样好，并且在外观上继续保持简单。甜点应该自己说话，不应该依靠外观来决定它的质量。有了这个想法，专业订单可以准备有装饰外观的场合的要求。在当今社会，一个重要的、不断发展的概念是环保产品的概念。Mountain Top Treats会采取这一做法，尽可能多地使用陶瓷餐具，对于那些想要享受美食的人，他们会使用环保产品。除了对咖啡杯的关注外，环保的咖啡杯套和回收的纸板盒也将被使用。任何回收努力的目标都是尽可能减少浪费。用于烘焙或咖啡制作的物品，如牛奶壶、蛋盒等，将被回收利用。
Mountain Top Treats is going to use the Montana brand to its advantage. Personally, growing up in Montana and knowing the area, locals love anything produced locally. The idea of “know your farmer” means a lot and the community is very supportive of small businesses. With that in mind, branding the shop as locally “Montana Made” will have a large draw to the locals but also will capture the attention of the tourists and visitors. Selling treats in the farmers market and getting involved in the community will be the main goal, especially in the Columbia Falls area where a sense of community is important.The most important development plan for this particular type of business is the recipe. All products will be handmade using local and natural ingredients in a simple yet tasty way. Desserts will start with the basic flavors with additional specials that change accordingly with the seasons. All dessert products will look just as good as they taste and will continue with the simplicity in their appearance. The dessert should speak for itself and shouldn’t rely on the appearance to determine its quality. With that idea in mind though, specialty orders can be prepared to have a decorative appearance upon the request of the occasion.A concept that is important and growing in today’s society is the idea of environmentally friendly products. Mountain Top Treats will implement this practice, using ceramic dishes as often as possible, and for those who want their treats to go, eco-friendly products will be used. Along with a focus on to go coffee cups, environmentally friendly coffee sleeves and recycled cardboard to go boxes will be used. The goal of any recycling effort is to reduce as much waste as possible. Items that are used in the production of baking or coffee making, such as milk jugs, egg cartons, etc., will be recycled.
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