澳洲Finance Assignment代写:定价策略

虽然设计定价策略,营销管理应该考虑各种各样的因素,包括组织的产品,例如在伦敦奥运会上,提到的游戏案例的门票销售,目标市场对事件的看法,比赛已经和球员或团队参与体育赛事,竞争事件和定价策略用于这样的游戏,例如不同的游戏将在同一天,在奥运会上,组织者一直在考虑的定价目标,在上述情况下,它可以是收入最大化,或出席最大化期望的组合(M。威尔逊et al .,2006)。此外,其他考虑可能包括组织者提供的营销组合,如。,团队或玩家参与活动,传播阈值,售票服务质量等事件的时机是否匹配已打了在早上,中午,晚上,或者一天的事件将发生,例如事件发生在倒霉的日子或工作日,座位部分无论是上层部分,较低的部分,角落节等,距离副业,距离中期,不同的设施提供给观众提到的情况下(科特勒&阿姆斯特朗,2003)。例如预付门票电动火车将包括定价包的一部分将用于伦敦奥运会。此外,可用的座位容量应该也考虑不同的游戏和游戏很少人应该享受的价格溢价比匹配,被更多的人关注(埃文斯&伯曼,2007)。此外,其它目标,组织者希望实现通过体育应该也会考虑。例如,它已经表示,事件应该标记为公共事件,每个英国人得到平等权利参加体育赛事,为了使事件“每个人”游戏的定价策略也应该反映这一目标不同折扣等不同年龄段的学生在16岁或60岁以上的成年人应该给予不同的折扣为了赶向体育场。

澳洲Finance Assignment代写:定价策略

While designing a pricing strategy, marketing management are supposed to take into consideration variety of factors that include the offerings of the organization, for example in the London Olympics, the game in the mentioned case for which tickets are to be sold, the perception of the target market regarding the event, the match that has been played and the players or team that are participating in the sporting event, the competing event and the pricing strategy that are used for such game, for example the different games that will be played on the same day, same time in the Olympics, the pricing objectives that the organizer has been considering, in the mentioned case it could be either revenue maximization, or attendance maximization or some desired combination of both (M.Wilson et al., 2006).In addition, other consideration could include the marketing mix offered by the organizer, e.g.,  the teams or players that are participating in the event, the broadcast threshold, quality of ticketing services etc, the timing of the event whether the match has been played in the morning, noon, or evening, or day on which the event will took place, for example event taking place on off-day or working day, the seating section  whether it is upper section, lower section, corner section etc, distance to sideline, distance to mid filed, the different amenities that are offered to audience in the mentioned case (Kotler & Armstrong, 2003). For example prepaid tickets for electric train will be included as part of the pricing bundle that will be used for the London Olympics. In addition, the seating capacity available for different games should be also considered and games that are enjoyed by few people should be priced at premium rate than matches that are watched by more individuals (Evans & Berman, 2007). In addition, other objectives that organizers are wishing to accomplish through the sporting should be also considered. For example, it has been stated that the event should be marked as public event and every British people have been given the equal rights to attend the sporting event, in order to make the event an "everybody" game the pricing strategy should also reflect this objective for which different discounts for different age groups like students under the age 16, or adults above 60 years of age should be given different discounts in order to drive them towards the stadium.