代写MBA Assignment Suppose that the survey

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Suppose that the survey has been conducted and the results revealed that the respondents of the survey who are the owners of different automobiles and belonging to the area are of the opinion that there is strong need for a car wash in the area, as for washing their cars they visit the city of Birmingham that essentially cost them in terms of time. However, most of the respondents of the survey prefer manual wash as compared to machine wash, however they are not willing to pay prices as most of the people living in the area are middle class enjoying moderate income. This in turn means that the organization may not use premium pricing strategy; rather it has to stick to the market penetration strategy where efforts could be directed towards accomplishing different economies of large scale and thus maximizing business potential.  In addition, respondents of the survey are of the opinion that a better time for opening the business could be summer where people are increasingly involved in outside activities. Suppose that most of the respondents pointed out that they usually have a car wash once fortnightly besides special occasion. The number of potential candidates in the area could be conveniently obtained from different published sources. For example, Joe Bert's Car Wash could use the Mintel research for obtaining the number of car owners living in the Bellchester. Suppose that the every fifth person living in the area own a car. This will make the total potential customers numbering 70,000 and total monthly estimated monthly demand for cash wash at 140,000. Suppose that 80% of this population prefer manual wash and did not want to visit the city for the purpose of car wash, the total demand that the organization could satisfy is 112,000 car washes for month. 

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