澳大利亚莫纳什代写:淘宝商业模式
Keywords:澳大利亚莫纳什代写:淘宝商业模式
淘宝开创了中国互联网购物的商业模式。Hoskins(2002)指出互联网绝对比其他传统媒体便宜。互联网市场可以覆盖全球客户。互联网业务一般会取代传统业务。因为淘宝属于电子商务,组织的沟通与那些在特定空间运营的公司不同。为了在业务运作下进行充分的沟通,淘宝被迫在三个主要的管理领域进行管理。首先,淘宝为淘宝的买家和卖家创建了一个名为“Aliwangwang”的在线交流工具。根据Trites(2008)的调查,淘宝最满意的服务是Aliwangwang,因为卖家和买家之间的沟通不需要第三方?其次,淘宝设计了一个新的反馈系统。李el。(2007)显示卖家会在14天内给予反馈,卖家的声誉会受到买家反馈的影响。如果卖家得到10%的不满意反馈,系统将在两个月内关闭摊位。在上面显示的图1中,可以清楚的看到淘宝网的反馈机制。所有的淘宝卖家都要通过这个反馈数据进行评估,如果任何卖家的负反馈数据超过30%,就意味着他们可能会失去在淘宝做生意的机会。第三,淘宝网站的设计很有吸引力,时尚的网站设计风格总是吸引年轻人的眼球,甚至一部分年纪大的客户也愿意因为网站的设计风格而遭受淘宝的折磨。淘宝将产品分为不同的类别,如男性、女性、婴儿和电子产品。点击公会链接后,客户可以找到更多销售商品的详细信息。这是很容易和有效地找到他们想要的产品。
澳大利亚莫纳什代写:淘宝商业模式
Taobao started Chinese internet shopping business model. Hoskins (2002) points out that the internet is absolutely cheaper than other traditional media. The internet market can cover the whole world customer. The internet business may generally replace the traditional businesses. Because Taobao belongs to e-commerce, the communication of the organization is not as same as those companies who operate in a specific space.In order to make communication sufficiently under business operation, Taobao is forced on the three main areas of management. First, Taobao create an online communication tool which is called ‘Aliwangwang’ for Taobao’s buyers and sellers. According to Trites (2008), Aliwangwang, which is ranked as the most satisfied service of Taobao, because the third party is unnecessary for the communications between sellers and buyers? Second, Taobao designed a new feedback system. Li el at. (2007) display that the sellers will give the feedbacks within a period of 14 days, the sellers reputation will be influenced by buyers’ feedbacks. If a seller got 10% dissatisfied feedback, the system will shut down the booth in two months.In the figure 1 which displays above, it is clearly shows that the feedback mechanism in Taobao. All sellers in Taobao have to be evaluated by this feedback data, if any sellers more than 30% negative total negative feedback data, it means they could lost the chance to do business in Taobao. Third, the design of Taobao’s website is attractive, the fashionable website design style always catch young people’s eyes, even a part of elder customers are willing to suffer Taobao because the website design style. Taobao divided products into different categories, such as men, women, baby, and electronic products. After click the guild link, the customer can find more details for the selling goods. It is easily and efficiently to find the products what they want.