南澳论文代写:市场的竞争

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很明显从波特的五种力量分析与策略后,市场的竞争对手后,苹果有一个独特的策略,已经基本上建立在独特的产品属性、供应链管理、市场营销能力和优越的研发组织已经利用其不同的产品营销。与达到所有不同类型的顾客在市场上,苹果使用不同的策略,最好可以称为利基营销策略(苹果,2011)。组织市场只有那些质量和创新意识,谁愿意支付溢价的钱在市场上可用的最新创新。战略不仅限于个人电脑业务,但该公司也在利基营销策略为消费电子产品业务,竞争者的数量也远远大于组织经验的个人电脑业务(刀,2011)。

基本上大部分的竞争对手在个人电脑和消费电子业务努力奋斗竞争的基础上价格,因为这些公司都追求低成本生产优势,然后提供更低的价格,影响他们的利润。然而苹果使用不同的策略,而不是构建一个普通的产品,该公司正在努力创造卓越的产品质量通过其优越的研发、供应链管理和营销能力,真正使公司工作在其口号“不同凡想”(数据监控,2009)。在每一个苹果后,会发现苹果不同于其竞争对手在市场上是否软件,苹果公司利用不同的产品,其产品的设计,集成,供应链管理或易于操作,苹果的产品总是试图获得竞争优势等方面,基本上使其主导市场(希尔,2008)。

定位策略,该组织一直在使用作为公司的不同部门的基础。例如,开发组织的营销传播考虑公司的定位是追求。另一方面,企业的研发能力也指向为苹果创造高端的位置,这是Mac的原因已经变成了MacBook Pro笔记本电脑行业提供难以置信的功能。同样的会说关于iPhone 4 s,iPad2等(苹果,2011)。尽管如此,由于目前的定位战略组织所利用,苹果已经有限的目标市场有小众消费者可以购买苹果的产品,然而策略最适合苹果考虑技术优势,创新和创造力,苹果已经享受同期(泰勒,2011)。由于公司一直使用的定位策略,苹果的位置是驱动创新和创造力和主导产业,公司目前的操作。

南澳论文代写:市场的竞争


As it is clear from the Porter's five forces analysis that unlike following the strategies that the competitors in the market are following, Apple has a unique strategy that has been essentially built on the unique product attributes, supply chain management, marketing capabilities and the superior R&D that the organization has been utilizing for marketing its different products. Unlike reaching all the different types of customers in the market, Apple use a distinct strategy that could best termed as niche marketing strategy (Apple, 2011). The organization markets only those individuals who are quality and innovation conscious and who are willing to pay premium money for the latest innovation available in the market. The strategy is not limited to the PC business, but the firm is also following the niche marketing strategy for consumer electronics business also where the numbers of competitors are much greater than what the organization experience in the PC business (Cutter, 2011).
 Essentially most of the competitors in both PC and consumer electronic business are striving hard by competing on the basis of prices as these firms are striving for low cost production advantage and then offering lower prices that affect their margins. However Apple uses different strategies, by rather than building an ordinary product, the firm is striving to create exceptional product quality through its superior R&D, supply chain management and marketing capabilities that has really enable the firm to work on its slogan "think Different" (Data Monitor, 2009). In every wake of Apple, one may find that Apple is different from its competitors in the market whether it is the software that Apple utilized for its different products, the design of its products, the integration, supply chain management or ease of operation, Apple's product has been always trying to get competitive edge on such dimensions that has essentially enabled the firm to dominate the market (Hill, 2008).
The positioning strategy that the organization has been using serves as foundation of the firm's different departments. For example, the marketing communication of the organization are developed taking into consideration the positioning that the firm is striving for. On the other hand, the R&D capabilities of the organization are also directed towards creating the premium position for Apple and this is the reason that Mac has been transformed into MacBook Pro which offers unbelievable features in the laptop industry. The same could be says regarding iPhone 4S, iPad2 etc (Apple, 2011). Although, due to the present positioning strategy utilized by the organization, Apple has limited target market as there are small niche of consumers who could afford purchasing Apple's product, however the strategy fit best to Apple taking into consideration the technological edge and the innovation and creativity that Apple has been enjoying over the period (Taylor, 2011). Due to the positioning strategy that the firm has been utilizing, Apple is in position to drive innovation and creativity and dominate the industries where the firm is currently operation.