澳洲迪肯论文代写:确定的购买行为
Keywords:澳洲迪肯论文代写:确定的购买行为
确定的购买行为模式与会者和事件的赞助体育部门的行业需要考虑到发生在半控制的环境中也是如此,实际上艾滋病的赞助商有更少的外部竞争影响争夺与会者的关注虽然大气中肩负着强烈的心理和其他刺激。所述设置中所涉及的关系,即赛事行业的体育部门,意味着赞助商代表着试图参照参与者影响结果的营销人员,让他或她尝试、购买或考虑他们的产品。在这种背景下,赞助商寻求多个结果代表过去,现在和未来的内涵在前面代表改变一个与会者先入为主的观念或想法提供,这是过去的影响,让参加者购买或尝试设置内的产品,和影响的出席者重新考察他们的想法在他提供可能导致试验,考虑,调查,试验或购买后离开。前面提到的这些多重目标是有效的方法,因为寻求“现在”结果的单一方法忽视和忽视了在不同年龄组、经验、背景和人口统计资料的明显不同的个人的任何聚会中存在的其他同样重要的因素。Engel等人(1968)的观点认为,广告客户或赞助商应注意不要夸大或理解其产品的属性、特征或其他方面,因为当真实世界的情况(如实际使用或跟踪)发生时,这可能会导致负面印象。杜波依斯(2000)提醒我们,像西格蒙德·弗洛伊德这样的理论家曾试图分析什么可能会影响研究心理以及潜意识动机的个体,以及他们这样做的方式。
澳洲迪肯论文代写:确定的购买行为
Identifying the buying behaviour patterns of both the attendee and the sponsor in the sports sector of the events industry entails considering that such is taking place within a semi controlled environment which in effect aids the sponsor as there are less outside competing influences vying for the attendees attention even though the atmosphere is charged with intense mental and other stimuli. The relationship involved in the setting indicated, sports sector of the events industry, means that the sponsor represents the marketer seeking to influence the outcome with reference to the attendee, to have him or her try, purchase, or consider their offering. In this context, the sponsor is seeking multiple outcomes representing a past, now and future connotation in that the preceding represent either changing an attendees preconceived notions or ideas of his offering, this represents past influences, having the attendee purchase or try the product within the setting at the event, and influencing the attendee to re-consider their ideas on his offering that could result in trial, consideration, inquiry, trial or purchase after leaving the event.These preceding multiple objectives are valid approaches in that a singular approach, seeking ‘now’ results, overlooks and ignores the other equally important factors that are present in any gathering of distinctly different individuals of varied age groups, experiences, backgrounds and demographics. The opinions expressed by Engel et al (1968) suggest that an advertiser or sponsor should be mindful not to overstate nor understand the attributes, features or other aspects of their offering as this might result in a negative perception when real world circumstances such as actual usage or trail occur. Dubois (2000) reminds us that theorists such as Sigmund Freud have attempted to analyze what might influence individuals studying the psyche as well as subconscious motivations as their means of doing so.