澳洲拉筹伯论文代写:营销管理

营销管理可以看作是一种增值函数在一个组织中,组织利益与目标市场营销传播通过更好的沟通是一个集成的营销管理领域(西部省et al .,2005)。所有的组织是否盈利,盈利与他们有不同的利益相关者持续互动,然而成功的最好沟通本质上取决于组织的营销管理执行其工作通过裁剪信息考虑组织的目标市场(布莱斯,2008)。营销传播的认知方法可能被视为一个两步的过程,目标受众意识到一个问题,然后做出决策来解决问题。根据填满(2009)问题被定义为“认为个人的理想状态和现实”之间的区别。另一方面,这一决定可能涉及采取适当的措施来解决个人或小组遇到的困境已经意识到在第一步。

澳洲拉筹伯论文代写:营销管理

Marketing management may be regarded as a value-added function within an organization that benefit an organization through better communication with its target market as marketing communication is an integrated field of marketing management (Ouester et al., 2005). All the organizations whether for profit, or not for profit have different stakeholders with whom it consistently interact, however the success of the communication essentially depends on how best the organization's marketing management perform its job by tailoring its messages taking into consideration the target market of the organization (Blythe, 2008). The cognitive approach to marketing communication may be regarded as a two step process where the target audience realize a problem and then make decisions to solve the problems. According to Fill (2009) the problem has been defined as the "perceived difference between an individual's ideal state and reality". On the other hand, the decision may involved taking the appropriate steps to solve the dilemma that the individual or group encounter that has been realized in the first step.