澳洲代写Marketing Assignment 整合营销传播

Keywords:澳洲代写Marketing Assignment

有很多朋友不知道市场营销作业 Marketing Assignment中的整合营销传播是什么意思今天ESSAYJOY就给同学们上一堂课把！

整合营销传播（IMC）是一种具有品牌和协调沟通力度，组织常用的方法。在这份报告中，在澳大利亚的两个流行的公司整合营销传播活动，天猫和嘉实进行了分析。山猫用整合营销传播活动来促进新产品的范围，增加其市场份额，而嘉实的活动，销售优质的产品，保持市场优势地位。

Integrated Marketing Communication (IMC) is an approach popular with organisations for branding and coordination of their communication efforts. In this report, the IMC campaigns of two popular companies in Australia, Lynx and Castrol has been analysed. Lynx used the IMC campaign to promote its new range of products to increase its market share, whereas Castrol used the campaign to up-sell its premium products, to maintain its market dominance.

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