澳洲南澳作业代写:战略联盟

Strategic alliance refers to an agreement by two companies which have decided to share resources with an objective of seizing a business opportunity for mutual benefit. It helps organizations to develop an advantage over other competitors. Entering into a strategic alliance means that an organization is in a position to save some costs which it would have incurred when joining the new market. Marketing the company’s products becomes easy because there is combining of resources by the two businesses. Strategic alliances allow an organization to share ideas which help them to operate more efficiently In 1955, Coca-Cola Company partnered with McDonald which had opened its first restaurant in Des Plaines and needed a beverage supplier. Due to having the same goals and ambitions, it was viable for them to create the alliance. This alliance has been a big success, and it has contributed greatly to what the company’s achievements are today. The restraint is spread in more than 100 countries and serves nearly 70 million people. This means that for every customer they serve their food, there is a high possibility that they will sell a coke. Research have shown that customers are used to enjoying a meal accompanied with a coke inside all along. This ensures that as the company is selling its food, it also sells the Coca-Cola Company products