澳洲RMIT代写:成本领先战略

Keywords:澳洲RMIT代写:成本领先战略

Primark的口号是“看起来好少付”指的是成本领先战略。成本领先战略并不意味着低价格，而是通过降低所有部门的成本来强调效率。这个策略给竞争优势去超过它的竞争对手。根据Jonathan Prynn（2009），Primark的蓬勃发展在经济衰退与英国最大的折扣连锁服装亮相在收入和利润大幅增加。Primark的收入增加2007英镑；英镑1.17bn；16亿美元的2008，英镑也上涨2009；2.31bn。另一方面，Woolworths是没有任何竞争战略交易，帮助其管理为重点的方式，它可以实现在零售业中的竞争地位。其收入下降2004以来，在交易的最后一年，Woolworths宣布的税前亏损英镑；在前六个月99.7m。这是因为Woolworths被卡在长时间的竞争策略和管理中不知道什么价格他们收取客户特定的产品。Woolworths是比较昂贵的产品比其竞争对手和客户意识到他们的产品质量不好比较价格Woolworths的指控。
澳洲RMIT代写:成本领先战略
 Primark slogan is "look good pay less," means cost leadership strategy. Cost leadership strategy does not mean low prices but it lead to emphasize on efficiency by reducing cost in all departments. This strategy gave competitive edge to Primark over it competitors. According to Jonathan Prynn (2009), Primark has boomed in the recession with the British biggest discount clothes chain unveiled big increase in revenue and profits. Primark revenues increased from £1.17bn in 2007 to £1.6bn in 2008 and it jumped to £2.31bn in 2009. On the other hand, Woolworths was trading without having any competitive strategy, which help its management to focus on the ways in which it can achieve the competitive position in the retail industry. Its revenue declined since 2004 and in final year of trading, Woolworths announced pre-tax loss of £99.7m for the first six months. This is just because of Woolworths was stuck in the middle of competitive strategies for long time and management was not sure what price they charge to customers for particular products. Woolworths products were comparatively expensive than its competitors and customers realised their products are not good quality compare to the prices Woolworths charged.